Projects Portfolio

A dual-purpose WordPress platform serving as both a global e-commerce store for paragliding gear and a complex booking engine for high-demand SIV and Acro training courses.

The Challenge: Rise Paragliding offers elite-level training courses that sell out months in advance, alongside a catalog of high-end flight equipment. Their previous system required manual email coordination to manage course slots, which led to administrative bottlenecks. They needed a site that could handle complex variable products (e.g., specific course dates, wing sizes, and harness colors) while conveying the "cool factor" of their world-class instructor team.

Design Strategy: I developed a "Cinematic Action" aesthetic.

• Visual Identity: Using a stark, high-contrast palette (Charcoal, White, and Red), the design mirrors the brand's apparel line. I prioritized video content in the hero sections to immediately demonstrate the adrenaline and safety of their training.

• Trust Factors: To mitigate the fear associated with extreme sports, I integrated a live Google Reviews feed directly onto the homepage and product pages, letting the testimonials of 500+ pilots build instant credibility.

Technical Execution (WordPress Development):

• Hybrid WooCommerce Architecture: I customized WooCommerce to function as a course booking engine. Instead of a standard calendar, courses are set up as Variable Products with strict stock management. This prevents overbooking a critical safety requirement when instructor-to-student ratios are fixed.

• Dynamic Product Filtering: The shop handles a wide array of technical gear (Gliders, Harnesses, Reserves). I implemented a custom filtering system that allows pilots to sort equipment by "Certification Level" (EN-A to EN-D) and Brand, helping users find the right safety gear for their skill level instantly.

• Member Portal: Created a "Pilot Zone" using WordPress user roles. Returning students can log in to view their order history, download course resources, and access exclusive "Alumni" merchandise.

• Mobile-First Checkout: Recognizing that many pilots book courses while traveling or on the mountain, I optimized the checkout flow to be thumb-friendly, removing unnecessary fields to reduce cart abandonment on mobile devices.

A multilingual, atmosphere-rich WordPress website for a romantic boutique hotel, featuring seamless booking engine integration and high-fidelity visual storytelling to drive direct reservations.

The Challenge: Zum Wildbach is a hotel defined by its charm, tradition, and location in nature. The previous digital presence failed to convey the feeling of the guest experience—the "Gemütlichkeit" (coziness). Furthermore, the hotel was losing too much revenue to commission-based platforms like Booking.com. The goal was to build a site that emotionally connected with guests immediately and guided them toward a direct booking path. Technically, the site needed to be easily updateable by non-technical staff to change seasonal restaurant menus and wellness packages.

Design Strategy: I adopted a "Visual Sanctuary" design aesthetic.

• Atmospheric UI: I utilized a warm, earth-toned color palette and classical serif typography to reflect the hotel's traditional roots, paired with full-width, high-resolution photography of the surrounding nature and interiors.

• Mobile-First Booking: Recognizing that travelers often book on the go, I designed a "Sticky Booking Bar" for mobile devices. This ensures the "Book a Room" (Zimmer buchen) button is always accessible without covering the content.

Technical Execution (WordPress Development):

• IBE (Internet Booking Engine) Integration: I integrated a third-party booking system (likely DIRS21 or similar) directly into the WordPress theme. I customized the CSS of the booking widget to match the site's branding perfectly, creating a seamless transition from "Browsing" to "Booking."

• Multilingual Architecture (WPML): Given the international clientele, I built the site using WPML to handle German and English content. I ensured that all URL structures and meta tags were localized properly to capture SEO traffic in both languages.

• Dynamic Menu Management: For the "Gasthaus" (Restaurant) section, I created a custom backend module using Advanced Custom Fields (ACF). This allows the kitchen team to upload weekly PDF menus or edit text-based seasonal specials instantly from their phones.

• Performance Optimization: Hotel sites are heavy on imagery. I implemented aggressive image compression workflows (using WebP) and lazy-loading scripts to ensure the gallery pages load quickly, preventing potential guests from bouncing due to lag.

A professional, corporate WordPress architecture designed to bridge the gap between Dutch enterprises and Eastern European tech talent, featuring a custom job portal and seamless lead generation flows.

The Challenge: Backstage IT operates in the competitive "nearshoring" market. Their digital presence faced a unique dual challenge: it had to project corporate stability and high-level technical expertise to Dutch clients, while simultaneously showcasing a vibrant, fun company culture to attract top-tier developers in Moldova. The previous site was static and failed to effectively funnel these two very different user groups to the right destinations (Hiring vs. Applying).

Design Strategy: I implemented a "Human-Centric Tech" aesthetic. Instead of using generic server room stock photos, we prioritized high-quality photography of their actual offices and people.

• Split User Journey: The homepage features a subtle but effective "fork" in the navigation, guiding "Clients" toward services/case studies and "Talent" toward the career portal.

• Dutch Design Influence: The UI utilizes a clean, grid-based layout with strong typography and ample white space, appealing to the minimalistic design sensibilities of the Dutch target market.

Technical Execution (WordPress Development):

• Custom Job Board Engine: I avoided bloatware plugins and built a lightweight Custom Post Type (CPT) for "Vacancies." This allows the HR team to easily post new roles with specific attributes (Tech Stack, Seniority) that are immediately filterable by candidates without page reloads.

• ATS Integration: To streamline recruitment, the "Apply Now" forms were connected via API to their Applicant Tracking System (e.g., Recruitee or BambooHR). This ensures that website applications flow directly into the HR pipeline, removing manual data entry.

• Dynamic Case Studies: I used Advanced Custom Fields (ACF Pro) to build modular case study templates. This allows the marketing team to highlight specific client success stories with flexible layouts (video, testimonials, tech stack icons) while maintaining a consistent design system.

• Multilingual Readiness: Architected the theme to be fully compatible with WPML, ensuring that the site can serve content in both English and Dutch, which is critical for local SEO in the Netherlands.

A rugged yet professional WordPress marketing platform designed to sell business management software to hunting outfitters, focusing on lead generation and simplifying complex compliance features.

The Challenge: Krytter is a business management tool built specifically for hunting outfitters—a demographic that values reliability and simplicity over flashy tech jargon. The challenge was to market a complex SaaS product (handling bookings, government licensing, and tax compliance) to an audience that often operates in remote areas with limited connectivity. The website needed to bridge the gap between "rugged outdoor lifestyle" and "cutting-edge software," while maintaining lightning-fast load speeds for users on rural connections.

Design Strategy: I utilized a "Blocksy-First" architecture to create a lightweight, modular design.

• Visual Identity: We steered away from standard "SaaS Blue" and adopted an earthy, premium palette (Forest Greens, Slate Greys) that resonates with the hunting industry.

• Trust & Clarity: To explain the complex "Licensing & Compliance" features, I designed custom iconography and "Process Flow" diagrams using Gutenberg blocks. This visually breaks down how the software automates government regulation compliance, making a scary topic feel manageable.

Technical Execution (WordPress Development):

Blocksy Child Theme & Gutenberg: I built the site using the Blocksy theme for its superior performance and ease of customization. I developed a library of custom Gutenberg blocks (using Stackable/Kadence) that allows the marketing team to spin up new "Feature Landing Pages" (e.g., for License Management vs. Booking Engines) without touching a line of code.

Performance Optimization: Recognizing the target audience often uses mobile data in the field, I aggressively optimized the site. I implemented WebP image conversion and script deferral to achieve a sub-1-second load time on 4G networks.

• Lead Generation Engine: The primary goal is "Book a Demo." I integrated a custom modal popup system that syncs with their CRM (HubSpot/ActiveCampaign), capturing leads with minimal friction. The "Pricing" page uses a dynamic toggle to show Annual vs. Monthly savings, driven by simple JavaScript logic.

• Security Hardening: As a B2B SaaS site, security is paramount. I implemented advanced headers and disabled XML-RPC to prevent brute-force attacks, ensuring the marketing site remains as secure as the application itself.

A cinematic, video-forward agency portfolio built on WordPress, designed to showcase high-impact event production through immersive storytelling and fluid page transitions.

The Challenge: Future Current produces "defining moments" for global brands massive, high-energy live events. Their previous site was too static; it failed to capture the adrenaline and scale of their work. The challenge was to build a site that felt like a movie trailer for the agency. We needed to handle heavy video assets (showreels, event loops) without destroying load times, while providing a flexible backend for the marketing team to build unique case studies for diverse clients like tech giants and automotive brands.

Design Strategy: I established a "Dark Mode & Motion" aesthetic to let the colorful event lighting pop off the screen.

• Kinetic Typography: Large, bold typography that reacts to user scroll to create a sense of momentum.

• Immersive Video: Instead of standard hero images, I implemented full-screen background video loops that auto-play silently to immediately immerse the visitor in the "Future Current" vibe.

• Micro-Interactions: Custom hover effects on project cards that "reveal" the energy of the event, encouraging exploration.

Technical Execution (WordPress Development):

• Headless-Style Performance: Although built on WordPress, I used Barba.js to create a "Single Page Application" (SPA) feel. This allows for smooth page transitions (no hard refreshes) where the navigation stays fixed while the content flows in, mimicking a high-end app experience.

• Video Optimization Pipeline: To prevent site lag, I integrated a custom Vimeo Pro API handler. Instead of hosting heavy MP4s on the WordPress server, the site fetches lightweight preview loops first and only loads high-res streams when the user engages, saving bandwidth.

• Custom Gutenberg Blocks: I built a library of "Case Study Modules" (e.g., Full-Width Video, Quote Grid, Stat Counter) using React-based Gutenberg blocks. This replaced the rigid page template system, giving the client total freedom to art-direct each project page individually.

• Performance Tuning: Implemented critical CSS extraction and aggressive asset preloading (for fonts and hero videos) to ensure the site scores 90+ on mobile, despite being media-heavy.

A unified, multi-location WordPress platform designed to manage dynamic menus, reservation systems, and high-fidelity storytelling for one of the world's most influential restaurant groups.

The Challenge: Momofuku isn't just one restaurant; it's a global ecosystem comprising Noodle Bars, fine dining (Ko, Majordomo), and CPG products. The previous digital infrastructure was fragmented, making it difficult to update menus across different time zones or cross-promote their rapidly growing e-commerce line. The challenge was to build a centralized WordPress architecture that allowed individual restaurant managers to update their specific daily specials without breaking the global brand guidelines.

Design Strategy: I designed a "Utility-First" visual system that reflects Momofuku’s brutalist yet refined aesthetic.

• Minimalist Navigation: To handle the complexity of multiple locations (NY, LA, Vegas), I engineered a "Location-Aware" navigation menu that prioritizes the user's nearest restaurant while keeping the global brand story accessible.

Menu Architecture: Instead of using PDF uploads (a common mistake in hospitality), I designed interactive HTML menus. This ensures that dish descriptions are crawlable for SEO and legible on mobile devices, where 80% of restaurant searches occur.

Technical Execution (WordPress Development):

Advanced Custom Fields (ACF) & Flexible Content: I utilized ACF Pro to build a "Menu Manager" backend. This allows staff to easily add/remove dishes, tag allergens (Gluten-Free, Vegan), and adjust prices instantly across the site without needing a developer.

Multisite-Ready Structure: Architected the theme to support a potential Multisite network, allowing distinct "sub-sites" for major flagship locations (like Majordomo) while sharing a core codebase and asset library.

Reservation API Integration: Integrated the OpenTable and Resy APIs directly into the "Book Now" flow. I used AJAX to load availability overlays without redirecting the user away from the site, reducing the drop-off rate during the booking process.

Shopify Bridge: While the main site is WordPress, I created a custom "Shop Context" integration. This pulls featured products from their Shopify store (via API) to display "Shop the Sauce" banners on relevant restaurant pages, driving cross-channel revenue.

A visually immersive, content-rich WordPress platform designed to house over a decade of podcast archives, featuring a bespoke continuous audio player and magazine-style layout.

The Challenge: With over 500 episodes and millions of downloads, 99% Invisible needed a site that could manage a massive, media-heavy archive without feeling cluttered. The challenge was twofold: 1) The site needed to reflect the show’s high standard of aesthetics (since the show is literally about design), and 2) It required a robust technical infrastructure to handle searchability, transcripts, and high-quality audio streaming for a global audience.

Design Strategy: I aligned the UI with the brand's iconic visual identity—using their signature yellow and distinct typography to create a "Digital Magazine" feel.

• Visual Hierarchy: Instead of a standard blog feed, I designed a grid-based layout that prioritizes the custom illustrations created for each episode. This turns the archive into a visual gallery.

• UX Focus: I implemented a Persistent Audio Player that docks at the bottom of the screen. This allows users to listen to an episode uninterrupted while they browse the show notes, view images, or read transcripts on other pages.

Technical Execution (WordPress Development):

• Custom Taxonomy Architecture: I utilized WordPress Custom Post Types (CPTs) and complex taxonomies to categorize episodes by detailed topics (e.g., "Architecture," "Sound," "History"). This ensures the deep archive is easily explorable.

• Algolia Search Integration: To solve the discoverability issue, I integrated Algolia Instant Search. This allows users to search for specific episodes or keywords within transcripts with sub-second response times.

• Performance & Accessibility: Given the heavy use of audio files and images, I optimized the site using Cloudflare CDN for media delivery and lazy-loaded assets. I also ensured the site meets WCAG 2.1 accessibility standards, particularly for the audio player and transcript readability.

• Membership Integration: Seamlessly integrated membership platforms (like Patreon or glowing.fm links) into the header and episode pages to drive listener support and revenue.

A sophisticated, mobile-first WordPress website designed to elevate a top-tier agent's personal brand, featuring seamless CRM integration for automated property listings and lead capture.

The Challenge: In the competitive Australian real estate market, Sean O'Brien needed a digital presence that separated his personal brand from the generic agency template. The goal was to build a platform that positioned him as a local market authority. Technically, the site needed to auto-sync with his CRM to display active and sold listings without requiring manual double-entry, all while maintaining high page speeds despite image-heavy content.

Design Strategy: I adopted a "Trust & Authority" design aesthetic.

• Visual Identity: Used a clean, monochromatic palette with subtle gold accents to convey luxury and professionalism. The layout prioritizes high-resolution photography and video testimonials to build instant rapport.

• User Journey: The UX is designed to funnel different user types (Sellers vs. Buyers) immediately. "Request an Appraisal" calls-to-action are sticky and prominent, while the "Sold Properties" section serves as the primary social proof engine.

Technical Execution (WordPress Development):

• CRM & REAXML Integration: I developed a custom sync engine connecting WordPress to the agent's CRM (e.g., Rex Software or Box+Dice) via API/XML feeds. This ensures that when a property is listed in the CRM, it automatically populates on the website with correct specs, images, and floorplans.

• Custom Post Types & ACF: Utilized Advanced Custom Fields (ACF) and Custom Post Types (CPTs) for "Listings" and "Success Stories." This allows the client to easily update sale prices and testimonials without touching the code.

• Local SEO Architecture: I structured the site with "Suburb Profile" landing pages. These pages are dynamically populated with market data and recent sales, specifically engineered to rank for local keywords like "Real Estate Agent [Suburb Name]."

• Performance Optimization: Real estate sites are image-heavy. I implemented Next-Gen image serving (WebP) and lazy-loading protocols to ensure the gallery sliders load instantly on mobile devices, where 70% of the traffic originates.